Basic structure and wireframing for a visual system inspired by the community
We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on long reads.
With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.
We were asked to work out a new structure and to provide the necessary designs.
Brand Strategy, UX Strategy
UI/UX Design, Art Direction